UX Research, Human-Centered Design, Learning Design, and Product Discovery
Designing for Intentional Growth: How People Engage with Digital Affirmations
An independent mixed-methods research study informing a meaningful, human-centered digital affirmation experience.
Project overview
This independent UX research project explores how individuals engage with affirmations to inform the development of a meaningful, human-centered digital experience.
The challenge
The challenge is to identify user needs, motivations, behaviors, and friction points that shape engagement, and to translate those findings into evidence-based product and experience decisions.
My role
As Product Owner and UX Researcher, I am leading the end-to-end research process, from defining research objectives and study design through data collection, synthesis, and insight generation.
My approach
- Using a mixed-methods research design, qualitative and quantitative, to surface behavioral patterns and user needs.
- Findings will inform product requirements and experience design.
Research status
- This project is currently in progress. The case study will be updated following data collection and analysis to include research outcomes, design recommendations, and key insights.
Research status: in progress. The case study will be updated with outcomes, design recommendations, and key insights.